Looking for the best cheap MailChimp alternatives don’t happen by accident. Assuming the time is right, you probably want to test another email marketing software that is cheaper and better than what is obtainable from MailChimp.
But then we all know that the price of email marketing tools isn’t the only thing that matters. Perhaps, you have some important goals in front of you and some limited resources to accomplish them.
Based on my experience and that of some business owners, most people are either prioritizing features or price. What about you? What matters most to you?
Regardless of the current stage in your business, maximizing the outcomes from spending your limited resources is definitely going to be a priority. In a typical SaaS startup circle, this is what bootstrapping is all about.
Before you proceed, let’s look into some of the most important factors to consider while deciding on the best MailChimp alternatives that will suit your current needs.
How To Choose The Best Email Marketing Software
What is the best software for email marketing? If you have asked this question like many others, it is easy to find many providers saying that theirs is the best. However, the most interesting thing is that what suits business owner A may not be the best option for business owner B.
Moreover, most potential buyers are typically unique in some sense. While these providers will give you a free trial offer, the feature set contained in that free plan is rarely the same.
These are some of the reasons why I compiled this comparison of the best MailChimp alternatives.
- Email List Size
The size of an email list is one of the key factors that differentiate one potential buyer from the other. If you are just starting out, finding a cheap MailChimp alternative with free trial could get you started as soon as you want.
On the other hand, if you have an existing list that is between 5000 – 10,000 or more, a free trial won’t make much sense unless you want to test things out with a segment in your email list.
- Number of Emails Per Month
Closely related to email list size is the number of emails that each email marketing software pricing plan allows you to send per month. For example, MailChimp pricing plan starts with a free trial plan that serves 2000 subscribers but the number of emails you can send is limited.
- Email Marketing Segmentation And Personalization
Most of the users understand the fact that email marketing ROI can be very attractive. But if you are sending the wrong message to the wrong recipient at the wrong time, you won’t get good results at all. In line with this, Single
Grain reported that 50% of marketers found email segmentation and personalization to be very effective. While you are reading through the email marketing software price comparison before, don’t forget to check for this feature and the differences between these providers.
- Email Marketing A/B Testing
Regardless of what you learn from today’s email marketing best practices, doing what everyone else does exactly how they do them won’t get you the best results with your limited resources.
Perhaps, it is possible that most of these tools will come with email marketing A/B testing feature, the most important thing is to identify the pricing plan that offers it and then make your comparison.
- Email Marketing Software With Landing Pages
Depending on your current needs, having a landing page builder may not be an important consideration. However, if you want to save money, consider the tool and pricing plan that comes with landing page builder instead of investing in standalone providers like LeadPages and Unbounce.
- Email Marketing Deliverability Comparison
Depending on your list size, type of marketing emails you send and other factors, deliverability is rarely the same across these MailChimp alternatives. To get the best insights on this one, consider signing up for a free trial or low-priced plan. And then use a subset or segment of your list to test and make your own email marketing deliverability comparison.
Cheap MailChimp Alternatives Comparison
This is one of the best email marketing software tools that have been in the market for a very long time. Specifically, Constant Contact has been around for over 20 years. Having been around for over two decades, you can bet that this email service provider delivers and continue to deliver great value to their customers.
Interestingly, some of these customers have been using their tool for over 2 – 5 years as revealed through some other Constant Contact reviews found online.
Interestingly, this email marketing service provider comes with conventional features like email autoresponders, drip campaigns, landing pages, customer surveys, image library and reporting dashboard.
Constant Contact vs Mailchimp Comparison: Unlike MailChimp that comes with a lot of confusing bells and whistles for an average user, Constant Contact has just about two plans. In my opinion, this simplifies everything. At the same time, it helps to prevent some people from paying for advanced features they may not be using based on their current needs.
The two specific pricings plans, Email and Email Plus goes for $20/per month and $45/per month respectively. Moreover, you can get Constant Contact free trial (30 days) on each of these plans.
On the other hand, you cannot get a free trial on most of the advanced features contained in MailChimp pricing plans priced between $9 – $299/per month. Looking at MailChimp vs Constant Contact comparison in this context, you’ll get 100% free plan that serves up to 2000 contacts but you can’t send unlimited emails just like this alternative reviewed here.
Constant Contact Features
- Automated resend to non-openers
- Landing pages Subject line
- A/B testing
- Coupon integration
- Email list segmentation
- Industry specific templates
- Ecommerce integration
- Send unlimited emails
- Customizable pop-up forms
If your current list is above 2000 subscribers, prepare to pay a higher price for the chimp. At this level, you won’t be able to test other important features email deliverability or their pre-built templates.
Here is another affordable email marketing tool that is a cheaper MailChimp alternative. Even though it is not as popular as the bull chimp in the jungle, people who need great features at affordable pricing plans have found Aweber to be a perfect fit for some specific needs.
As you are reading through this email marketing software comparison, try to keep the features or specific needs that matter most to you in view.
Once again, these tools do pretty much the same thing but how they do it and the price you pay for the tools are usually different.
Aweber vs Mailchimp Comparison: I don’t know about you, but one thing that many people often consider so well before investing a dollar in any of these tools is customer support. With Aweber, you are sure of getting prompt customer support via phone, live chat and email regardless of your list size.
Looking at how big the chimp had become over the years you can’t get that level of email marketing software support unless you a big brand with millions of subscribers in your account.
Another important factor is refund policy. Through Aweber pricing page this is clarified very well for everyone, but the opposite is the case with this competing alternative. Wouldn’t you have more confidence knowing that your money is refundable assuming your expectations are not met?
In case you are looking for an email marketing tool with multi-step automation, you need the advanced premium plans in MailChimp pricing to have that feature.
The opposite is the case for this MailChimp alternative.
Aweber free trial as well starter plan priced at $19/per month for 500 subscribers offers all users almost every feature available on their platform. The only important core difference is the number of subscribers in your account. While MailChimp seem to be cheaper, you can’t have access to all of advanced features with the free and low-priced plan.
For example, you can’t send unlimited emails or access the paid Ads and ecommerce functionalities they have to offer their users. You can check complete Aweber pricing through the link below.
- Image hosting
- Integration with other relevant tools
- Email Analytics
- Email list segmentation
- Send unlimited emails
- Email marketing automation
- Great support via phone and email
These are the core differences between the two providers. As noted earlier, the core features are usually similar but how they are offered and the prices are the main things you should be comparing.
Is ConvertKit better than MailChimp?
While it is possible to find people that have switched from one of these tools to the other, finding and engaging these people isn’t that easy. The best way to answer that question is to look into a brief ConvertKit vs MailChimp comparison.
Whether you are after advanced features, affordable price or great customer support, the comparative points below will help you understand what is better for and your current stage of business.
Mailchimp vs Convertkit Comparison: How much does Convertkit cost?
For people that considers affordability before anything else, the answer is very simple. Their pricing plans starts at $29/per month for 500 subscribers. Just like every other tool in this category, this starter plan as well as the free version may be good for starters but not for users with 2000 – 10,000+ contacts in their list.
One interesting thing to note is that this MailChimp alternative has just about two plans – the free version with limited feature set and another single premium plan with complete feature set.
Unlike some other competing tools in the market, this one gives potential buyers a tool to estimate the price they will be paying based on their list size.
For example, if your list has up to 8000 contacts, expect the pricing to be around $99/per month.
Depending on your goal and list size, below is a list of some other useful features you may not be able to get similar email marketing pricing plans from bigger brands like MailChimp.
- Visual automation funnels
- Automated email sequence
- Free migration from other tools
- Premium support vis live chat and phone
- Detailed reporting and analytics
- API integrations
In the words of Nathan Barry, the founder and CEO, ‘ConvertKit is not for everyone.’ Now with all the things you have read about MailChimp, take that into account to make your comparison.
However, if you are looking for the best email marketing tool with visual automation features, Convertkit could be your best option.
Just like Aweber and MailChimp, GetResponse is another great tool that enjoys a high level of popularity among marketers. Among the segments that have found great value and usability in this tool is affiliate marketing.
If you are planning to use your tool mainly for marketing which will always include a lot of links within your emails, this is one other great alternative worth considering.
In that case, if deliverability and impressive click through rates are top priorities for you, you have to give a serious consideration to a tool that has been proven time and time again, just like GetResponse.
Moreover, if you are looking for an all-in-one email marketing platform with advanced features and affordable price at the same time, you can get all of that from this competing alternative.
Let’s look at some of the core differentiating features below.
GetResponse vs MailChimp Comparison: These competitors provide similar value in terms of automation, but here is one key differentiator that a lot of users care about. The chimp won’t allow you to move subscribers from one list to the other while trying to automate some workflows.
Here is another thing, you’ll get visual automation workflows if you go with GetResponse. In addition to this, if you are specifically interested in an email marketing software with lead scoring feature, it is one of the best options in the market.
As an all-in-one platform, you’ll also get webinar landing page creation tool with their $49/per month pricing plan. This is something that costs a good amount of money if you are to get it from standalone webinar software providers like Livestorm, Demio, GoToMeeting or Webinarjam.
The basic GetResponse pricing plan starts at $15/per month for 1000 contacts. In terms of comparison, MailChimp will allow you to serve up to 2000 contacts but you can’t get the premium features offered by this competing alternative.
- Autofunnel templates
- Landing pages
- Team management
- Deliverability assistance and consulting
- Abandoned cart recovery
- Lead scoring
- Auto segmentation
- Exit intent pop-ups
- Customer surveys
- A/B testing
- Custom domain integration
Overall, MailChimp is also good with things like marketing CRM, behavioral email targeting and lookalike audience segmentation, but you’ll probably need the premium plans to have access to all of them. For an overwhelming majority of their users, customer support is absolutely not accessible.
One thing you’ll notice about most of the email service providers in the space is this, everyone one of them is either focused on a specific category or the general market.
While some are known for great automation features others deliver great value in terms specially for ecommerce businesses. For example, if you are interested in the best ecommerce email marketing software with free trial and useful templates, OmniSend is one good option that has been around for a while.
Among other things, OminSend pricing is very much affordable for starters and advanced marketers alike.
Just like the copy on their website reads, you can do much more than email marketing. Now let’s look at how this one compares as one of the best MailChimp alternatives with free templates.
OmniSend vs MailChimp Comparison: The first thing you should note is that MailChimp looks pretty much like a generalist while this other alternative is focused on ecommerce marketing automation to a very large extent. In practical terms, this core difference defines other differences between these competing email marketing tools.
Interestingly, both of these tools will offer you 100% free trial. However, you won’t be able to send up to 15,000 emails just like OmniSend demo free trial will allow you.
On the extreme end, MailChimp pricing of their high-end premium plan will cost you like $299 while this one goes for $99 before you can request a custom or enterprise email marketing plan. Between these price points, you’ll also find other interesting differences when you compare MailChimp vs OmniSend.
For example, most of OmniSend’s premium plans will allow users to send and automated integrated SMS campaigns.
Another great feature is the abandoned cart saver. This is one of the most interesting features loved by ecommerce business owners. With the capability provided in this tool, you can be able to increase conversion rate from your existing buyer traffic without increasing cost in any form.
In terms of email marketing automation, you’ll also get better behavior driven rules that are relevant to ecommerce businesses. Want to leverage advanced personalization, OmniSend’s best value plan will give you that and more.
Unlike MailChimp, you are guaranteed of getting live phone and chat support regardless of your email list size.
- Useful email templates
- Integrated SMS marketing
- Campaign tracking
- Campaign personalization
- Behavioral targeting
- A/B testing
- Google customer match
- Push notifications
- Dynamic opt-in forms
For people interested in advanced ecommerce email marketing automation, OminSend is a tool of choice. Some of the ecommerce platforms you can integrate includes Shopify, Big Commerce, Magento, WooCommerce, Open Cart and CartHook. Sign up for OminiSend free trial to get started today.
As noted earlier, the best email marketing tools that enjoy faster growth rates in this market often have one thing in common. That thing is exclusive focus on a particular area.
You can call that positioning if you like. For example, ConvertKit is well known for serving the unique needs of bloggers and small creators. On the other hand, Active Campaign is known better for advanced email marketing automation. Even though I haven’t used the tool, a lot of the good things I’ve heard about it revolves solely around automation.
Now let’s dig into a brief Active Campaign review as a great alternative.
Active Campaign vs MailChimp Comparison: Unlike MailChimp, this tool uses visual drag and drop interface to help users with different levels of experience build email automation workflows. Inside their dashboard, you’ll also get some context specific email workflow templates for varying use cases.
While the big Chimp offers good email marketing templates, it is not comparable to what is offered by Active Campaign, especially if you have automation as a top priority.
Another core difference between Active Campaign and Mailchimp is the customer relationship (CRM) feature. Active Campaign features include Saleforce App as well as lead scoring feature. With these tools, you can begin to manage in a better, the inflow of new leads through your email marketing funnel. Even the premium MailChimp pricing plans don’t come with these features.
In addition to all these, some other interesting features that made Active Campaign one of the best MailChimp alternatives is the messaging tools built into it.
Using their platform, you’ll be able to integrate email, SMS marketing and live chat in a seamless manner. This makes it easier to respond to customer needs wherever they may be in their purchase journey. In specific terms, they refer to this feature set as conversations.
Active Campaign pricing comes in four different plans – $9, $49, $129 and $299 per month. Irrespective of the plan you choose, you can always send unlimited emails to your subscribers.
Please note that most of the advanced features like lead scoring, customer attribution and split automation will depend on the plan you buy. Even though MailChimp offers similar features, you’ll probably need their high-ed premium plans to get most of these things.
For people currently interested in email marketing automation training, Active Campaign’s $129 plan will offer three one-on-one training sessions per month.
Active Campaign Features
- Email segmentation
- Split testing
- Site tracking
- Event tracking
- Automation map
- Mobile app
- Automation goals
- Predictive sending
- Gmail Extension
Giving potential buyers four pricing plans between $9 and $299 makes it easier to choose what is suitable for every individual user. MailChimp has similar plans but you have to choose between $9, $14 and $299.
Remember, it is not only the price difference that need to be compared. You need to compare the features available in each plan with a consideration of the core differences highlighted above.
You can follow this link to sign up for Active Campaign free trial.
At this point, if advanced email marketing automation is what you want, go for this MailChimp alternative with free trial.
I first got a better knowledge of what this tool does when their parent company, CM group acquired Conversio back in 2019. As described in their website copy, Campaign Monitor is an email marketing and ecommerce automation platform with great features for starters and pros alike.
At the time of this writing, their email marketing tools are used by over 200,000 businesses across the world. Depending on your list size, preferred priority features and marketing goals, this one could be the best cheap MailChimp alternative that will be a perfect match for you.
MailChimp vs Campaign Monitor Comparison: Before reading further, I want to reiterate here that the essence of this post isn’t just to make a bland list of alternatives.
More than that, I want give my readers a comparative view of the core differences between most of these email marketing software reviews here. With that cleared, let’s move on.
Whether you want to switch away from the Big Chimp or you are buying for the first time, Campaign Monitor will give an edge with automated email personalization.
Regardless of your level of technical experience, it is easier to get setup and at a faster speed with when you use a drag and drop email builder. This is another area where these tools are practically different. Prior to sending out your campaigns, Campaign Monitor will also give you the ability to run spam testing. Can you get this from MailChimp? The answer is no.
Depending in the type of email marketing campaign you are running, their middle tier plan ($29/pm) comes with count down timer to make your offers irresistible. You already know that no one loves missing out on rare offers.
To make things easier for everyone, you can start with their free email automation templates.
Note, this isn’t like traditional or static email templates. Instead, it is a sequence of pre-created workflows meant to help you automate and personalize email marketing campaigns tailored to your current goals.
On the other hand, if you care a lot about features related to email segmentation, behavioral targeting, tags, marketing CRM and landing pages, MailChimp could be better. However, you may need their highly priced premium plans to have all of that.
If you are just starting out, you may consider signing up for Campaign Monitor free trial or their $9 pricing plan. This will give you opportunity to make even more practical comparison. With regard to MailChimp vs Campaign Monitor pricing comparison, their highest pricing plans are $299 vs $149 respectively.
Campaign Monitor Features
- Insights and analytics suite
- Unlimited inbox previews
- Unlimited spam testing
- Advanced link tracking
- Time zone sending
Without delivering great value, I bet it will be nearly impossible to acquire over 200,000 customers and stay in business for a good number of years. That aside, Campaign Monitor has many things going for it among the best email marketing platforms out there.
At this point, what you can do is take into account your current needs as well as budget and then decide what is the best match for you.
Being cheap is good. But that shouldn’t be the first deciding criteria when you are in the market to buy email marketing software. As discussed earlier in this buyer guide, you should be taking into account other relevant factors like list size, email segmentation, email deliverability, email split testing as well as the specific needs you want to meet at this time.
Done very well, a clear understanding of these factors will help you to make practical comparison of the best MailChimp alternatives in today’s marketplace.
To make it easier for yourself signing up for a free trial will prove helpful.
One more thing you have to keep in mind is this, even when price points are exactly the same among two competing tools, the exact features offered in each plan is usually different. In case you have a sizable email list, you may consider using a subset of your subscribers to test some of the features that matter most you and with the preferred email marketing software.
Google certified search marketing consultant and content writer. Before starting this website, Don spent some years working with specialist search (SEO/PPC) marketing agencies in the US and Canada. Working 100% remotely, he has written over 1,300 pieces of content including blog posts, lead magnets, and case studies. As part of his side hustle, he builds niche websites that generate sales of software as a service (SaaS) and physical products through organic search engine optimization. Don Felix is a father of 3 and husband to an engineer. You can get in touch below through the social media links below or through our contact page. You can Join Our Facebook Group SaaS Marketing Lounge Here.