Your email marketing automation needs are unique. With that mind, a detailed OmniSend vs MailChimp pricing comparison will help you to make the best purchase decision beyond affordability considerations.
Through this buying guide, it might interest you to discover some of the reasons why other people have switched to OmniSend as one of the best MailChimp alternatives.
Besides the pricing for email marketing software, we’ll be looking into the core features meant to help users accomplish their specific goals. This is important because paying a high price especially if you have a big list, without having the features you need won’t get you the best results.
Moreover, if you are interested in a freemium plan or free trial, you should consider the size of your email list and the core differences between OmniSend vs MailChimp.
OmniSend vs MailChimp: The Best Email Marketing Software Comparison
In their own words, Mailchimp describes itself as an all-in-one integrated marketing platform for small businesses. If that is what you want, go for it. However, you may end up paying for software features or products that relevant to your current needs.
On the other hand, OmniSend describes itself as an ecommerce marketing automation tool for smart marketers.
Now, are you beginning to spot the differences between MailChimp vs OmniSend?
Like I said before, it is not just about pricing. Making a perfect marketing software purchase starts with a clear understanding of what is meant for and your peculiar needs. What do you want to use it for? That’s the question.
As a comparative email marketing software buying guide, let’s move into the core differences between OmniSend vs MailChimp.
MailChimp vs OmniSend Features
Basic Email Marketing Platforms
These two contenders are very similar when it comes to basic email marketing. Think about think like visual email builder, email marketing templates, and campaign email series, both of them offer pretty much the same features.
The only slight differences include the following, with OmniSend features, you can pull products directly from your online store when you are building an email marketing campaign. Right there on the builder, this tool also allows users to integrate discount codes with ease.
Remember what I said earlier about the target users of each email marketing platform?
Here you can see that OmniSend is positioned precisely for ecommerce email marketing automation. Another slight difference is the feature for saveable content blocks within the email builder. This makes it easy to re-use some content block while saving time during your email campaigns.
Email Marketing Automation Workflows
While these email marketing platforms claim to have powerful features, the way they work and how they are offered in each pricing plan are exactly the same.
First, OmniSend has what they call a conditional split. This feature is meant to help you tailor your workflows based on customer demographics, event triggers, or shopping behavior. This feature works within each email automation workflow, meaning you don’t have to create additional workflows unlike in MailChimp.
You can find this mostly in OmniSend pricing plans named standard and Pro.
In addition to this, OmniSend has great automation features that make it easy to engage subscribers and customers through Facebook messenger and push notification.
Interestingly, both of these platforms offer automated SMS and cart abandonment email series. Assuming you are interested in pre-built ecommerce marketing automation workflows, OmniSend seems to be the best option.
Email Marketing Personalization
In marketing, one thing that is seen to be very obvious to everyone is that one size never fits all. If you have never experienced how email marketing personalization works, these two contenders, MailChimp vs OmniSend have great features to get you started on that.
What I have found is that both MailChimp and OmniSend features look closely the same when it comes to personalization and segmentation.
Some of the key features that come under this section include website customer profile tracking, Facebook customer audience syncing and Google customer match. Moreover, these two email marketing software platforms enable users to send personalized product recommendations to prospects that view specific products without purchasing.
Closely related to this is the behavioral email targeting feature which is offered by these two. However, one thing you should note is the difference between the pricing plans between these tools, even when the features are the same.
Email Marketing A/B Testing
Especially if you are getting started with email marketing, you might fall into the trap of assuming that send certain messages, in a particular order and to certain audiences is all you have to do to start getting results.
This is what happens to most people. Unfortunately, such assumptions influence their decisions because they are not aware of how email marketing A/B testing works.
In simple terms, it is all about creating variant email marketing campaigns in order to discover with high-level precision, the exact variables that work better than others. Here is one of the best ways to increase email marketing click-through rates (CTR) as well as sales from email campaigns.
While MailChimp and OmniSend offer great email A/B testing features, the pricing plan and actual price required for you to have access to this feature differs.
For example, OmniSend free trial will allow you to test this feature with 15,000 emails within a 14 days period but Mailchimp requires paid a subscription to their essential or higher pricing plans.
Email Marketing Software Platform Integration
Here is another important factor that ought to be considered when you are looking into email marketing software comparison with the aim of buying one.
From payments to marketing, customer support, ecommerce, sales, and analytics, the tools and web services you are already using have to be considered before you subscribe to any of these email marketing services being compared here.
More than anything else, the nature of your business and current needs should be the core determinants of the one you buy.
For example, if you are using Big Commerce, not Shopify to run your business, it is important to check the feasibility of integrating your email marketing software into this ecommerce platform.
Besides considering what you use already, going through their app integration directory might help you discover other use cases and benefits of having one more tool integrated with your email marketing platform. Looking at OmniSend vs MailChimp comparison, there aren’t many differences at all. However, it might be helpful to go into their respective directories to see what is available or possible.
OmniSend vs MailChimp Price Comparison
There is this one tricky thing about the price of email marketing software and most SaaS products. And that is this. Even when two identical competitors are offering the same features on their platform or product suite, the exact pricing plan containing each feature and level of usage allowed often differs.
In other words, it is not just about the uniqueness of each feature or equality of price, the nature and level of usage allowed in each pricing plan are the key differentiators. Hence the term, software as a service (SaaS).
For example, behavior-based email marketing automation on MailChimp requires a subscription to their standard and premium plans which goes for $14 and $299 respectively. As you can see, there is a big gap in price point which may mean that the premium MailChimp pricing plan has higher value features than the standard.
On the contrary, the same email automation feature which is obtainable from OmniSend’s standard and pro pricing plans goes for $16 and $99 per month respectively.
Here is another comparative example. If Google Customer Match and Facebook Custom Audience features are important to you, OmniSend pricing will give them to you in their pro plan which goes for $99 per while you’ll need to buy into MailChimp’s $299 per month plan to have access to same features.
When you compare MailChimp vs OmniSend, you are bound to find some other pricing and feature differences similar to the ones mentioned above.
While each of these platforms offers 100% free email marketing software features, what is offered in the free plan is different.
MailChimp offers forever free plan meant for 2000 contacts and emails, OmniSend free trial plan will allow you to send up to 15,000 emails within a 14 days trial period. Now if you have been looking for the best email marketing software with free trial, the number of emails that OmniSend will allow you to send is enough to test everything before buying.
OminSend vs MailChimp Comparison: The FAQs
How much does MailChimp cost?
For new users intending to buy an email marketing software, MailChimp pricing starts from a free plan for everyone. This will allow you to send up to 10,000 emails per month to 2,000 subscribers. If your current or eventual need is above this limit, you can then stay paying $9, $14, or $299 for their essential, standard and premium plans.
Does MailChimp have analytics?
Yes, MailChimp has basic email marketing analytics that will enable you to see things like open rates, clicks, new subscribers, unsubscribes and others. However, if you need advanced analytics for ecommerce or transactional emails, integrating Google analytics into your dashboard will be helpful. See this guide on how to integrate Google Analytics with MailChimp.
Do I have to pay for MailChimp?
Yes, you have to pay for MailChimp especially if you want to experience the benefits of email marketing A/B testing, segmentation and personalization. These are just a few of the features you’ll find in their premium pricing plans. However, if you need a free email marketing software to test the waters first, you can sign up from their free trial plan.
How many emails can I send with MailChimp for free?
You can send up to 10,000 emails to 2,000 subscribers per month. The other high plans will allow you to send emails up to 1.2 million per month in their $299 per month plan.
What are the benefits of MailChimp?
Some of the key benefits of email marketing you’ll experience when you start using MailChimp include the following
- Email marketing automation
- Email split testing
- Facebook custom audience building
- Insightful analytics
- Simplified user interface
- Free forever plan
- A higher number of emails per month
Is OmniSend better than MailChimp?
Overall, OmniSend is more affordable. If you look into the main comparison sections of this email marketing software buying guide, you’ll discover some of the core differences that make this MailChimp alternative slightly better. Moreover, OmniSend will let you test almost all of its core features for free, but you’ll have to pay $14 or $299 to experience the full capabilities of MailChimp.
What is the best email marketing app for Shopify?
Based on the Shopify email marketing case studies I have seen, the best tools in this category are OmniSend, Klaviyo, and Drip.
What is the best alternative to MailChimp?
MailChimp has been in the market for a very long time. However, some other competitors have proven to deliver great value over time, judging by the number of users they have acquired in a relatively short period of time. Based on unique features and affordability, some of the best Mailchimp alternatives include the following –
- Campaign Monitor
- Active Campaign
How many audiences are allowed on MailChimp?
The audience categories offered in the MailChimp pricing plan are ranged from 1, 3, 5, and unlimited. And the actual go for free, $, $9, $14, and $299.
Unknown to me, you probably have a reason for narrowing your options down to OmniSend vs MailChimp comparison. Judging from my previous experiences, it is either you are running a Shopify store or on another ecommerce platform.
Wherever you are coming from, the main point is this. The nature of your business and current needs should be the foremost considerations before buying email marketing software.
As noted earlier, the uniqueness of product features is important just like price affordability.
However, it is important to reiterate the fact that what is offered in each pricing plan is usually different even when two competing products offer exactly the same features.
Think about the level of usage allowed in each email marketing software pricing plan as well as the number of users allowed per plan. This is what they call the seat-based SaaS pricing model. Besides, price and affordability aren’t the most important things that matter when buying a software product like the ones compared here.
All in all, the points raised here should help you to think through the things that matter most to you while looking into OmniSend vs MailChimp Comparison.
Interestingly, both of these tools have 100% freemium and 14 days free trial plan you can use to experience some of these features before paying money. Don’t forget to check out the other affordable alternatives mentioned in this post.
Google certified search marketing consultant and content writer. Before starting this website, Don spent some years working with specialist search (SEO/PPC) marketing agencies in the US and Canada. Working 100% remotely, he has written over 1,300 pieces of content including blog posts, lead magnets, and case studies. As part of his side hustle, he builds niche websites that generate sales of software as a service (SaaS) and physical products through organic search engine optimization. Don Felix is a father of 3 and husband to an engineer. You can get in touch below through the social media links below or through our contact page. You can Join Our Facebook Group SaaS Marketing Lounge Here.