Why I Started SaaSValueChain

Do a simple search for the ‘best SaaS blogs’ on the internet and you’ll find thousands of great options with high-value content in different formats. The most interesting part is that most of these blogs are created by real practitioners that have had years of experience in the field.

If you know a thing or two about the software as a service industry, this could make you wonder why anyone would commit time and money to create another blog in this seemingly saturated niche.
Well, one obvious fact is that there is no shortage of SaaS blogs with high-value content from reputable experts experienced more than me.

Personally, doing what everyone else does had never appealed to or elevated me at all. Though my career path may not have a strong narrative as an inventor. I have grown enough to identify and understand the exact things that engage my creative faculties more than anything else. And that’s where I have found the greatest fulfillment.
Here is the reason why getting into an extreme flow state as a content writer now feels more attractive than the monotony of sex and alcohol. But the problem for me has always been subject matter alignment. Think this concept of subject matter alignment is kind of vague?

Read on to find out the reasons why I decided to start a SaaS blog when the entire internet looks like it is saturated with exceptionally useful content.

Having worked in different industries including SaaS, as a search marketing consultant and content writer, I felt like my experiences, ideas and perspectives could help some people accomplish their business and marketing goals.
For me, this blog, SaaSValueChain represents a medium and outlet for creative thinking.

As a medium, it is a way for me to reach people having problems I can solve with my content and expertise. As an outlet, it is a means for me to engage my imagination in creative ways that alters perception, belief systems, purchase decisions and marketing outcomes, whatever that means to you. Now let me share my whys with you.

The Freelance Experience

First things first, this is the strongest reason for me. Back in the days, I started as a freelancer from content writing and then moved into search engine marketing. Currently at this stage in my life, now 35 years old, I have come to this repetitive realization that some subject matters or topics fascinate me more than others. In other words, I love some topics more than others and vice versa.

Remember what I said earlier about subject matter alignment? Here is the thing I hate about freelancing. Your clients will always dictate the topics that dominate your workdays and experiences, including the ones that bore you to the bones.

Yes, I am aware of the possibility of getting clients around the topics I love so much, but I have pushed that hard enough. Perhaps, I am slowly turning my back on the work that earns me wage income only.
In addition to choosing topics for you, different clients will always be pushing you from one boring topic to the other.

And for me to provide food for my family as a father of three, I just have to follow the money.
Unfortunately, we all know that doing what you hate for a living isn’t good for personal productivity and long-term career success. Beyond my personal opinion, different research studies had proven there is a strong link between happiness and productivity.

The big question is – can a simple blog like this one replace my freelance income? Probably, we’ll find out in 12 months later.

Regardless of how much i hate working for wage income right now, freelancing made some things possible for me, which i am deeply grateful for. Yes, people say that what got you here won’t get you there. And that seem to be true. All in all, here are the key points for me. 

#1: Establish Some Work Ethic – i can remember so clearly that it used to be impossible for me to write 500 words piece at a seating. Probably, the necessity or need wasn’t strong enough. However, all that changed when Nathan Barry, the founder of ConvertKit inspired me with his 1000 words  per day writing commitment. This led me into intentional establishment of strong work habits through paid freelancing. 

#2: Location Independence – working from anywhere i choose has some great benefits for me. Both for freelancing and personal projects, i can work from a cool local eatery, hotel room or my home (a local town, somewhere in Nigeria). 

#3: The Ability To Put Food On The Table – this is an area where my dignity had always been under different threats. After my wedding in May 2013, a certain failed IT business adventure pushed me into life threatening financial difficulty. But when the storm was over, freelancing helped me to to feed both my family and few others. 

#4: Earning Legit Money From Clients In Different Countries – in our country Nigeria, any young male that spends a good amount of time on internet connected laptop is by default a fraudster or scammer. Up till this day, many people are not aware of what i do to earn legit dollars, pounds and euros from clients like Apostolis in Greece or Adam Smith from UK. 

Besides these ones mentioned here, there are even more valuable experiences that were made possible because of the few years i had committed to freelance work as a writer and marketing consultant. 

Recurring Revenue

Once upon a time, a music recording company approached Jay-Z to sign him for a long-term contract and he responded,

‘I rap for my own company’. 

And that means no deal.

The interesting thing is this. Having talent or expertise is one thing. What you do with that talent is up to you. Moreover, there are so many different ways to use a single kind of expertise – content writing and search marketing in this case. In this context, our choice plays an important role in determining our earning potential.

Based on the recurring revenue model used by most SaaS businesses, selling their products as an affiliate provides an opportunity for recurring income which could be passive in many cases. Contrary to this, working for freelance wage income means you only get paid once for the work you do.

In addition to this, building a blog monetized with paid Ads also provides recurring revenue. Done very well, certain pieces of content can be earning repetitive Ad revenue long after the creative work had been done. Examples from Fatstacks and others inspires me a lot.

Learning To Sell SaaS

Over the years, I have formed this habit of taking notes from the problems and discoveries experienced through my work. Right now, in my note-taking app, I’ve got some interesting SaaS business ideas I’ll like to bring to the marketplace in the nearest future. Based on these facts, I felt learning to sell other people’s SaaS products through content marketing will be very useful.

Using my experience in search marketing and content writing, I have worked with some other small SaaS businesses in niche markets like lead generation, video marketing, WordPress and social media advertising.

Making Measurable Contribution

Across many industries, I have observed two things that always go together. These things are simply helping others accomplish their goals while pursuing and achieving yours in the same process. Beyond the provision of useful content, I’ll like to help some other SaaS businesses acquire real paying customers with great lifetime value (LTV).

This is my way of making measurable contributions to the growth of other people’s businesses. Hopefully, this could help me replace my freelance income while having the opportunity to choose the type of work I should be doing in the first place.

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